Privacy Statement

At The Mother & Baby Partnership, we are committed to protecting your privacy and ensuring that your personal data is handled responsibly and in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who We Are

The Mother & Baby Partnership provides midwife-led postnatal care services to families in the UK. Our services are designed to support you through the fourth trimester with personalised care, both for you and your baby.

What Information We Collect

We may collect and process the following personal data:

  • Your name, contact details, and date of birth

  • Medical history and health-related information

  • Information about your baby, including birth details and health status

  • Emergency contact details

  • Payment and invoicing information (if applicable)

  • Any communications you send us via email, phone, or WhatsApp

How We Use Your Information

We use your personal data to:

  • Deliver safe and personalised midwifery care

  • Maintain accurate clinical records

  • Communicate with you regarding your care

  • Handle enquiries and provide customer support

  • Manage bookings and payments

  • Comply with legal and regulatory obligations

Lawful Basis for Processing

We rely on the following lawful bases to process your personal information:

  • Consent – for communication, email marketing (if subscribed), or non-essential data

  • Contract – to provide our services to you

  • Legal obligation – to meet regulatory and professional requirements

  • Vital interests – in emergencies to protect your life or your baby’s

How We Store Your Information

Your information may be securely stored using electronic systems such as WriteUpp or encrypted digital platforms compliant with UK GDPR. Clinical records are retained in accordance with NHS and NMC guidance, typically for 25 years from the birth of your child.

Sharing Your Data

We will never sell or share your information for marketing purposes. We may share data with:

  • Healthcare professionals involved in your care (with your consent)

  • Regulatory bodies, if legally required

  • Digital service providers (e.g. booking software), under strict data protection agreements

Your Rights

You have the right to:

  • Access the personal data we hold about you

  • Request correction of any incorrect or outdated information

  • Request erasure of your data (where appropriate)

  • Withdraw consent for non-essential data uses

  • Raise a complaint with the ICO (Information Commissioner’s Office) if you believe your data has been mishandled

Contact Us

If you have any questions or concerns about how we handle your data, please get in touch:

info@themotherandbabypartnership.co.uk